They Tried to Keep Her Quiet, But This Practicing Hygienist Pulls Back the Curtin to Reveal…..

How Your Hygienist Can Generate $3000 per Day!

Finally, One of the World’s Top-Producing Hygienists Reveals Her Best Kept Secrets…

100% GUARANTEED to Add a Minimum of $150,000 To Your Practice Over the Next 12 Months…With Zero Doctor Time! (And YES…It’s Brain-Dead Easy to Implement)

Dear Doctor:

        All it takes is the right system, along with some easy scripting tweaks on how your hygienists talk to the patients and PRESTO…your hygiene profits will skyrocket!

        Now I’m not saying every hygienist will earn $3000 every day.  But you’ll find that ANY hygienist can start having $3000 days on a regular basis. And in just the past 2 weeks,  I’ve received messages from 4 hygienists who topped the $4000 single day production mark!

        And the best part is…even if your hygienist doesn’t hit $3000 everyday, they are going to drastically increase the hygiene revenue from where it is today.

But Wendy…exactly HOW can my hygienist generate that much in just one day…will this work for my office?

        Before I answer that question, let me tell you my story.  My name is Wendy Briggs and I am a hygienist.  In fact, I still practice one day a week (the rest of the week I am a hygiene production consultant to more than 1,718 general dentists in 12 countries around the globe. Hygiene is my passion…and exploding hygiene productivity and profits is my area of expertise.

        When I started …and for many years, I was satisfied with the status quo. 

        I saw patients, did my job and never really questioned the system.  I was making good money for the practice – but no where even close the potential where it could be!

        But something else bothered me even more.  I had an arsenal of wonderful treatments to help my patients have healthy teeth and gums, but I wasn’t using hardly any of it.

        The dentist I worked for was busy drilling and filling.  Every day it was the same basic routine….and we were using just a fraction of the latest tools.  I knew there had to be a better way. So I took action and made a list of everything I knew to be true about the practice:

	The dentist had excellent skills
	We, hygienists, were the frontline of the practice
	We weren’t using ¾ of the tools at our disposal
	The dentist sort of haphazardly tried to offer more procedures (he wasn’t very comfortable with “selling”)
	Our back hygiene procedures and scripting weren’t consistent with every patient

My interest in improving hygiene became an obsession.  Every day I would brainstorm for a better way by thinking like a business owner… and improving bottom-line profits was the only measurement tool I used to rate every idea.

        And one day…I had one of those Ah-hah discovery moments! 

        Since hygienists are on the front line of almost every dental practice…and since hygienists spend the most time with patients…and since hygienists have the most tools available to help patients have healthier teeth and gums…then here’s the million dollar question…

Why weren’t we maximizing our strengths to produce amazing profits for the practice?!?

        Since that day, I’ve spent years perfecting a system that can literally transform any hygiene department into a CASH COW for the practice.  First, I used my ideas on my own at the practice where I worked. 

        Then, through my inner-circle (my network of friends who are working hygienists in practices across the U.S.) we started beta-testing my exact same scripting at the practices where they worked. Bottom line: by approaching hygiene like a business owner, and by consistently asking the same, scripted questions…within the first 30 days…

Hygiene production doubled, tripled even quadrupled in every instance.

        In short, some ideas failed and others worked like a charm.  The doctor I worked for was stunned and amazed at the financial turn around.  He encouraged me to keep going.

        So that’s exactly what I did.  In fact, over the next 3 years, I perfected a ridiculously easy to implement system that:

	Sky-rockets the bottom-line net profit by an average of $27,432 in the first 60 days of the practice because this is newly uncovered, sheer profit!
	Empowers the hygienist to guide the course of the patient’s treatment and create new opportunities for same-day, in-office treatments and at-home treatments!  Translation: more revenue, more perio diagnosed, more referrals.
	Creates the happiest of patients because they become a part of keeping their teeth and gums healthy which means less time in the chair and less pain for them and they also get the beautiful smiles that they’ve always dreamed about!
	Allows the hygienist to keep spending the same amount of time with the patients (no cutting back to 40 minutes per patient with my system!)

This system is a WIN-WIN-WIN situation.  Here’s the score card:

The Doctor, Hygienist and Patient all experience great benefits so no one loses!

At this point, you’re probably asking yourself:

“How do I know this will work for my office?”

The answer is two-fold, yet painfully simple. First, read every doctor testimonial in this report. Notice the common these of how it’s ridiculously easy-to-implement.  Second, and most importantly…when implemented, this system has NEVER failed. That’s why I can confidently offer my 100%money-back guarantee.

        At some point I just couldn’t keep this knowledge to myself.  I decided that I needed to share this incredible system with dental practices everywhere.  So that’s just what I did.  Today, I travel to practices all across the U.S. providing in-office consulting. And the blue print behind every staff presentation I conduct is provided inside my Hygiene Cash Cow System.

        Look, I’ve been to rural, urban, and suburban practices.  I’ve been to practices in the middle of high-income level areas in New York City and Los Angeles and ones in low-income level areas like Amish country in Ohio.  I’ve seen it all….at practices big and small.

The 1 thing that every practice had in common was their hygiene dept. wasn’t turning a profit.  After discovering my easy-to-implement system, each hygiene dept. is now producing stunning hygiene profits

So what I’m trying to get to is this:

        It doesn’t matter what size your practice is or where you’re located or whatever else makes you different.  What does matter is I know I can help you turn your hygiene department into an instant CASH COW!

        I can help you uncover the hidden profits just waiting to be discovered!  I know this because I’ve done it before for hundreds of other Dentists, just like you.

        And now I’ve created the new HYGIENE CASH COW SYSTEM for Dentists who are serious about taking their practice to the next level.

        This new easy-to-implement System contains everything you need to explode your hygiene profits and join an elite group of doctors who can lead a life leisure!

Check out the following list.  If you answer YES to at least one of these amazing benefits of my system then you owe it to yourself and your practice to keep reading:

Do you want:

• More quality restorative patients that’ll instantly generate higher profits!
  Listen: if you are not doing enough restorative dentistry, it’s not your fault! It’s a system issue that we can fix in your hygiene dept immediately.
• More satisfied and educated patients who’ll appreciate you and your staff and keep coming back and refer like crazy!
  
  
• Increased productivity for your entire practice!
  
• Lower hygienist turnover because they’re happy, fulfilled and loyal.
• Hygienists who love to come to work because their job is fun again they’ll be able to see the big picture and help you accomplish your overall practice goals!
• Less burn-out for you and your hygiene staff because the future possibilities are so exciting!
• More time for you to spend anyway you wish…time for vacations, time with family, time to expand your practice, time to just relax, or time for anything else you can think of!
• And of course—more money because you’ve taken a part of your practice that has typically been a loss leader and now it’s an area that’s highly profitable while creating a wonderful experience for your patients.

       I want you to take a minute and think about what these benefits would mean to you and your practice.  How would an extra $100,000 per year (at least!) change your life? 

       And again, I need to stress that this system does not mean any more Doctor Time for you.  Your hygienists will be able to run with this program and make this happen.  Sounds good, doesn’t it?

“Do I Really Need to Change
My Hygiene Department?”

Look—the truth is, I’m not looking to change your hygiene department. 

I’m looking to transform your hygiene department and overall practice profits.

The reality is the health of your entire practice falls on the shoulders of your hygienists and their assistants. If they are not doing it correctly that’s too much pressure on you, the doctor. And there’s only so much of you to go around.

So let me ask you some questions:

• Aren’t you tired of being tired?
• Would you like to have 90% of the case presentation done by your hygienists and their assistants?
• Wouldn’t you like to be able to take a deep breath and relax for once?
• Wouldn’t it be amazing to add $100k or more per year to your profits?
  
• Isn’t it time you start getting to do procedures other than surface filings and other boring basics?
• Can you imagine having happy employees who can’t wait to start the day?
• How about patients who happily come back again and again?
• Aren’t you ready for patients who willingly open their wallets and say “yes” to a myriad of different treatments?
• Wouldn’t you relish extra time and money so you can do the things you’ve been dreaming about?

       Then why would you wait one more minute before ordering this incredible money-making system?

       When I go to a dental practice in person, that doctor pays me thousands of dollars for my field-proven knowledge.  That doctor knows the money spent will be generated several times over by the end of that month when the hygienists begin to use my system.

       If you’ve bought into other systems claiming to supercharge your practice…I can guarantee they weren’t anything close to my system. 

The difference? My system works…Guaranteed!

With My Exclusive Hygiene Cash Cow System, You’ll Discover:

• The 4 biggest changes in dental technology that help in producing more profits!
• The 3 cash-generating areas of a highly profitable hygiene department!
• This common assumption stops hygienists from bringing in more profit and the step-by step way to turn it around and start raking in the cash!
• Based on 8 patients a day and an average 80% acceptance rate…this one thing alone can rake in an average yearly profit of about $30,700!
• The exact surefire words your hygienists can use to have patients saying Yes, Yes, Yes to any procedure!
• Adding 4 of these a day (this is a low estimate…82 in one day is the record!) can generate about $34,500 per year in hygiene!
• 7 vital tips to achieving success with same-day procedures for this!
• 80% of patients suffer from this condition and the ingenious way to get them to spend, spend, spend on this procedure!
• This particular procedure can net a yearly average of $34,500 by simply doing 4 of these per day!
• You might be missing this vital increase in insurance coverage that can add approximately $70,000 to your yearly earnings!
• This amazing product is one your patients will actually use and stop by the office to buy the minute they run out!
• And much, much more!!!

You literally can’t afford to miss out on this offer!  My system is unlike anything you’ve seen before…I guarantee it!

But Don’t Just Take My Word For It…Check Out What These Doctors and Hygienists Have to Say…

Before I tell you more, let me address a serious issue you may not even know you have…

What if Your Hygienist Doesn’t Want to Sell Anything?

            What I’ve found, as a practicing hygienist of over 16 years, is that if hygienists feels like their “selling”…they will not implement this system.

            However, that’s the beauty of my system!  I created these techniques as a working hygienist after being frustrated in seeing so many patients who needed perio, sealants and a host of restorative dentistry…but had zero clue they needed it. 

            So out of frustration I had to develop my own techniques that would help patients see the value of what we, health providers, can do. 

            That’s why, when using my system, your hygienists will see that they are not “selling” a thing but they are treating, helping, preventing and guiding the patient to better health.  The sales and profits just stem from the superior service and higher efficiency.

            And what’s even better, your patients won’t feel like they’re being sold but actually walk away appreciating you and your staff even more. I provide, in detail, the exact words they can use to get your patients to agree to almost any procedure!  It’ll quickly become completely natural and your hygienist will be empowered by running a highly profitable section of the practice!

“OK Wendy, You Got Me!  What Do I Get
with the System?”

            You’ll be receiving the system broken out into 3 highly-detailed, different modules.  You’ll get the Hygiene Cash Cow System DVD series sent right away that includes:

DVD #1

• The Big Picture, Introduction to Hygiene Diamonds Paradigm: Get an insider’s look at my best secrets to exploding your profits. I’ll outline exactly why this program works and how you can uncover the hidden profits in your hygiene department.
  
• Maximizing Fluoride: My system will show your hygienists exactly what to say to get your adult patients to happily pay for this treatment again and again…and more parents will be signing on to treat their kids.  The best part is all this will be a done deal before you even get in the room!
  
• Maximizing Radiographs: You can add an average of $70,000 per year just by doing this one, simple thing (I can’t believe how many practices don’t know this!). Instantly turn a no-profit procedure into something that jump-starts your bottom-line all while giving your patients the very best preventive care! 
  

DVD #2:

• The Periodontal Paradigm: This is one of the most untapped profit areas.  Right now I can walk into your dental office and help uncover $1 million in undiagnosed perio disease cases.  But 99.9% of dental offices have zero clue about what I reveal on this DVD.
  
• Assisted Hygiene can Explode Productivity: Discover exactly how hygienists who have assistants can make much more money for your practice. I’m dishing the dirt about the most profitable way a hygienist and assistant can work together that will sky-rocket your bottom-line!

DVD #3:

• Navigating the Sea of Home Products: This is the most no-brainer area to make loads of cash and keep your patients loyal and happy.  I’ll reveal exactly which products are the best for boosting your profits.  And, I’ll let you in on the one product that’ll have your patients in your office demanding more the minute they run out!

            But that’s not all.  You’ll also get a full 8 module written training system to go along with the incredible 3 DVD set.

            Plus you’ll receive 4 audios from my most recent seminar on how to explode hygiene profits.  This was done at a live seminar in San Diego…and doctors paid a lot of money to hear what I had to say.

             Attendees said it was the best thing that they’ve ever went to because they got real, original ideas to explode their practice…instantly!  My system isn’t just the same old recycled stuff you’ve heard before that’s why you need to get your hands on a copy…today!

But That’s Not All

Not only will you get my “How to Triple Hygiene in 60 Days or Less System.  You will also receive 2 FREE months into my Brilliance Inner Circle Membership.  That includes….

1. Access and License Rights to Whitening for Life ™:  the world’s best patient retention and motivation program out there!
   
2. Live Monthly Training Call with Wendy:  Every month you will have a chance to be on a LIVE training call with Wendy where he will spend about a ½ hour on different topics related to building your practice and increasing your production.  If you are unable to make any of the live calls, they are put up on our navigator the following day and each month you’ll receive an Audio CD, plus an Action Guide that you can fill out and will help you focus on what specific action steps you can take from the call.
   
3. Flawless Interview OF THE MONTH: Each month you will receive an interview CD with industry experts, or top members, who will share with you what is working and how they made did it. 
   
4. Immediate Access to Our On-Line Brilliance Navigator: You’ll receive within 24 hours a password to get access to our on-line community where all the other members hang out and share brilliant ideas.   Included in this community is
1. Wendy’s Blog (listen in as I share tidbits and daily nuggets that can boost your practice – get up to the minute new ideas and implementation strategies)
2.  E-Mail discussion group where you and your staff can talk to other office and  ask questions, share success stories, or get feedback from your peers with anything having to do with Hygiene, Staff or the Whitening for Life ™ program
3. See upcoming events
4. Access to previous training calls and newsletters that you may have missed
5. And Much, Much More
   

5. Never-Ending Member Support: You or your staff can call my office anytime you have a question. When you join this membership, you are not alone anymore! From 9-5 (Central) Monday-Friday you can call us for support. This isn’t like some of the companies who sell you products and then let you hang out there to dry.  We are also available via email at info@brilliancecircle.com
6. Email updates and marketing tips – we are constantly sending out marketing tips and ideas to our members via email!
7. AND MUCH, MUCH MORE

            Since this IS the most important part of keeping you on track and giving you the support you need, and the part you’ll be most pleased in. You’ll have these first 2 months of getting these products and services FREE.

            Then after the first two months “Brilliance Circle” members are automatically debited $199 a month to maintain their membership. You can cancel your membership at any time with a simple 30 day written notice, fax, or phone call. But trust me, you won’t want to because every week you’ll be given the fastest, quickest, and easiest ways to increase your production and motivate your team!

“How Much is the Hygiene Cash Cow System?”

            First, how much would you pay to have a personal consultation with me?  Yes, thousands of dollars.  And other doctors gladly hand over that money because they know they earn that sum back immediately after their hygienists start implementing my program.

            But the truth is...I just don’t have the time to reach every doc who’s interested in learning my system.  So that’s where the Hygiene Cash Cow System comes in.

            I’ve designed this so you and your staff can learn everything you would learn as if I were there with you. 

            So, I’ve decided to discount my personal consultation service price and offer this Cash Cow System for a reasonable price of just $1997!  This is a sum you can earn back within a day so essentially, the System really becomes free!

            And now for the best part:

            If you purchase this incredible, profit-generating system within the next 30 days…you’ll get it for the unheard of price of $1497!

            That’s right…just because you are smart enough to make the best decision of your life fast, I’ll knock off a whopping $500!

            But…if you waiver, if you hesitate, you’ll lose out on this limited-time discount.  So do yourself a favor and buy now!

            If that’s the case, then you’ll have received free training and didn’t have to pay a thing! But…if it works…and it does, you’ll be rolling in dough! Can you now see how confident I am about my System?

            So there you have it.  That’s the best guarantee you’ll ever see! You have absolutely nothing to lose but everything to gain.

            You’ll either get an incredibly profitable hygiene department without any added doc time or you get 100% of your purchase price back.

Get Started Today and Receive 6 Power-Packed Bonuses To Help You Get Instant Profits From This Cash Cow System!

FREE BONUSES FOR INSTANT RESPONSE!

            If you order by the Red Deadline on your Enrollment form not only will you get my “How To Triple Hygiene Profits in 60 Days or Less” and become a Hygiene Cash Cow Member, YOU ALSO GET THESE 6 FREE BRAND NEW PRODUCTS VALUED AT $…ABSOLUTELY FREE!

FREE GIFT #1: My Top Secret Folder of Nuggets and Cheat Sheets that I use daily to help practices double their hygiene production.

• Morning Huddle Worksheet
• Insurance Narratives
• Periodontal Classification Worksheet
• Quick Reference Guide for Periodontal Classification
• Rate your new patient experience
• Wendy’s Recommended Reports for Practice Success
• Scripts for Scheduling
• Case Acceptance Questions
• Quick Hints for Sealants
• Cheat Sheet to using Assisted Hygiene
• 7 Steps to Reactivating Overdue Patients
• Physicians Letter for Periodontal Disease

FREE GIFT #2:  My Brand New book “50 Ways to Improve Your Office in the next 12 months!”

FREE GIFT #3:  License Rights to Use my Trademarked Patient Retention Program – “Whitening For Life”

For two months you will be given a license to use my trademarked Whitening For Life Program! (as a part of your Hygiene Cash Cow Membership). This is ‘by-far’ the best in office program ever designed to create an explosion of word of mouth  referrals, instantly improve cancellations and no-shows, and have a retention system that is PROVEN, Guaranteed to work, and that your patients LOVE! I normally charges Docs $199/month, and since you making the commitment to increasing your hygiene production by using the Cash Cow System, I am giving you this for FREE (as a part of your membership)! b

FREE GIFT #4: My Whitening for Life ™ Jump Start Kit

EVERYTHING you need to get started today, including an enrollment form, re-activation letters, phone scripts, and supply order forms.  The CD that comes with your package can be played in any computer and contains the word document versions of each of the forms and there is a media clip showing the double impression technique.  This one FREE GIFT is only available with this offer.  At the end of the month...it will be jumping up to $199 all by itself.

FREE GIFT #5:  Fast Start Training CD’s to Jump Start Whitening for Life ™ in your office!

Fast Start Training #1:  (For the Doctor Only) “The #1 Patients For Life Creator ™ and Secrets to a Nice Ongoing Continuity Income Stream” Why every GP should embrace this program, and have your team, your patients working for you in the right way…. With the right tools!

Fast Start Training #2:  (For Hygienists Only) “How to Launch Whitening for Life In Your Hygiene Department and See Immediate Results.”  We will be giving away secrets of how to introduce Whitening for Life without patients feeling oversold.

Fast Start Training #3:  (For the entire team) “Why Whitening for Life and Increasing Your Overall Production is a Win-Win for Everybody!”  Let’s face it… Your increased profits will not excite everybody…in fact you may have the exact opposite affect happen – resentment and frustration.  Find out how to overcome the opposition and have a happy productive team!
Value: $300

FREE GIFT #6: Invitation to attend the Brilliance Circle Cruise!
Are you looking for a way to incentivize your staff! What better offer than a cruise? With this special invitation, I will show you how you can not only increase your hygiene production but use those profits to send your entire staff on a CRUISE!

It’s Time to Make Your Choice!

            You can keep running your hygiene department the same way as your potential for mind-blowing profits never happen.

Or…

            Grasp on to this opportunity to set your hygiene department ablaze and instantly see profits like you’ve never imagined! 

            I’m ready to prove everything I’ve promised.  So put my claims to the test.  Like I said before…YOU CAN’T LOSE!

            If you want more guaranteed profits, more efficiency and happier employees and patients, then simply click below

            Or pick up the phone and dial 877-732-2124 to order the Hygiene Cash Cow System now.

Sincerely,
Wendy Briggs

P.S. Remember—with my Hygiene Cash Cow System, you’ll get a more efficient hygiene department that generates huge profits without adding one more second of doc time…it doesn’t get any better than that! 

P.P.S. Don’t forget about the “Put $150k in your bank account within the next 12 months or you get your money back guarantee!”